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Our Approach

At EDI we develop leadership expertise that aligns with your most critical individual and organizational goals. We strongly believe in tailoring each executive coaching engagement to carefully fit your needs. Each coaching assignment is unique and we employ a comprehensive approach in partnership with every client.

A variety of carefully selected instruments and methods are utilized in the coaching process. We work with our clients as a collaborative partner, providing technical competence, unyielding client focus, and committed active involvement in achieving individual and organizational results.

As outlined below, there are several steps in this process including assessment, developing goals and action plans, plan implementation, monitoring results and evaluating achievements.


The assessment activities identify and clarify desired changes to meet business and personal objectives. Through a series of interviews and the use of an array of assessment tools, we gather information from key stakeholders, and conduct an organizational analysis that helps to understand the individual’s performance gaps. Whenever possible, we utilize the organization’s competency models and assessment tools.

The second part of assessment involves helping clients recognize development issues and clarify both strengths and weaknesses. The assessment is confidential and jointly agreed upon by the client and client’s company. We often gather objective “360-degree feedback,” which is summarized and delivered in a face-to-face meeting. Additionally, personality tests may be given and other instruments utilized to identify skills, competencies and preferences.


In addition to individual executive coaching, team coaching is often required to ensure strategic alignment, enhance team performance, improve executive communications and business relationships, and maximize effective participation.

Executive team coaching enables leaders to define goals, clarify roles, establish group expectations, and develop a common focus. Communications are enhanced and group dynamics improved, while overall team effectiveness increases. For the organization, the benefits of team coaching include better and faster decision-making and problem solving, full participation, increased trust, and sustainable business relationships.

Developing specific goals and action plans:

Together with the clients, we work to clearly state the areas for development and create an individual development plan. The plan details new behaviors and performance changes to be achieved. We specify the desired results as a framework for measuring the achievement, goals and objectives.

Plan implementation:

The action plan is developed with clear measurable success objectives. We work with clients to develop new strategies, tactics, and behaviors. The client is challenged to expand his or her repertoire of business behaviors, to adapt better to changing situations, to interact differently, and to produce a higher level of business results. Follow-up meetings are conducted and feedback is continually collected to ensure that progress is made and communicated.

Monitoring results and evaluating achievements:

We meet with clients regularly to measure progress and discuss accomplishments, as well as any roadblocks and other issues discovered through the process. The performance results are compared to the original objectives and achievements recognized. When appropriate, we work with clients to develop a long-term plan that may include additional activities in the ongoing executive development process.

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